MoveTV结合体感控制技术将付费电视服务推向网络时代

网络电视(IPTV)的崛起让有线电视与卫星电视业者的生意大受威胁，当消费者可以通过电脑、游戏机以及新问世的一系列连网智能电视看电视，很难不萌起“把有线电视停掉”的念头。现在有一种叫做MoveTV的新技术，能让有线电视与卫星电视利用整合了深层软件架构的微机电系统(MEMS)传感器先进体感控制功能，将付费电视服务推向网际网络时代。

“MoveTV是一种整合式的付费电视平台，能让有线电视与卫星电视业者站在与IPTV供应商平等的地位；”法国软件业者Movea全球营销经理David Rothenberg表示：“这个平台包括能为机顶盒添加体感遥控功能，以及提供一些特别的内容服务，例如专为电视所设计的游戏还有智能手机与平板电脑用的整合应用程序。”

Movea是一家MEMS体感控制软件供应商，其方案可用以制作智能遥控器，已获得日商SMK采用。该公司软件也可应用于机顶盒，获得法国通讯业者Iliad SA的子公司Free采用。MoveTV则是将上述的体感控制演算法重新包装，提供给有线电视与卫星电视业者使用，让他们能以提供标准电视服务一样简单的方式来提供智能电视服务，还有那些不容易与IPTV新创业者同步提供的特殊服务。

据了解，Movea已经与正在和遥控器业者Remote Solution合作的韩国有线电视业者C&M Media签约，并将于下个月向美国有线电视业者Comcast推销MoveTV的好处。该公司也希望能扩大合作伙伴范围，与MEMS元件供应商ADI、ST与TI等厂商联合，协助传统有线电视业者与卫星电视业者将付费电视服务推向网际网络时代。

“IPTV业者没有、但有线与卫星电视业者所拥有的最大利器，就是内容的聚合(aggregation)──如此一来消费者不用到处在网际网络上寻找要观看的视讯；”Rothenberg表示：“借由提供体感控制应用程式，我们看到付费电视能将其内容聚合优势推展到各种新领域，并推动针对智慧型电视的新业务模式；最终传统有线与卫星电视业者，将能与例如医疗保健等各种互动电视应用程式开发商共享商机。”

MoveTV可为付费电视提供一种SmartMotion解决方案，包括能开发一系列体感控制遥控器与应用程序的GestureBuilder娱乐生态系统(可将智能手机变成遥控器)。再搭配Movea为嵌入式装置开发的MotionIC韧体，以及SmartMotion服务器软件，就能让有线电视与卫星电视业者推出可利用体感控制装置操作的服务。

Movea表示，各种以MEMS为基础的体感控制器──无论是可指向屏幕上按钮的升级版遥控器，或者是有同样功能的、执行在智能手机或平板装置上的应用程序──都是将上网服务与付费电视整合的关键。MoveTV的目标是创造一个必备的体感控制生态系统，让有线电视与卫星电视业者能取得已经在智能手机、触控屏幕平板电脑领域带来革命的体感控制技术。

点击参考原文：Movea enlists MEMS to bring pay-TV into Internet age

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Movea enlists MEMS to bring pay-TV into Internet age

R. Colin Johnson

Cable and satellite television providers have lagged behind in their exploitation of the opportunities being taken advantage of by Internet protocol television (IPTV), which today is being watched on computers, gaming controllers and a new breed of Internet-connected smart TVs, all of which encourage consumers to "cut the cable." MoveTV, on the other hand, is designed to put cable and satellite TV back in the driver's seat by enlisting advanced motion control with MEMS sensors that is integrated with a deep software infrastructure which brings pay-TV into the Internet age.

"MoveTV is an integrated platform for pay-TV that puts cable and satellite on an equal footing with IPTV providers," said David Rothenberg, worldwide marketing manager for Movea. "It starts with motion-enabled remote controls for the set-top box, then adds special content offerings like games designed for TV plus integrates apps for smartphones and tablets."

Movea (Grenoble, France) is a pioneer in motion-processing software that harnesses micro-electro-mechanical systems (MEMS) to create smart remote controllers which are already being sold by major remote control makers, such as SMK Corp. (Tokyo), as well as by IPTV set-top box makers, such as the popular Iliad S.A. (Paris) subsidiary called "Free." Now MoveTV is repacking those motion control algorithms for traditional cable and satellite TV providers so that they can service smart TVs just as easily as standard TVs—plus offer unique services that cannot easily be matched by IPTV startups.

Movea has already signed up one of South Korea's major cable TV providers—C&M Media Co. Ltd. (Seoul) working with Remote Solution Co. Ltd. (Kimchoen)—and next month will be pitching Comcast in the U.S. on the benefits of MoveTV. Eventually the company hopes to extend its partnerships with suppliers of remote-control MEMS chip like Analog Devices Inc., STMicroelectronics NV and Texas Instruments Inc. into cozy relationships with traditional cable and satellite TV providers, thus bringing antiquated pay-TV services into the Internet age.

"The big thing that cable and satellite TV has that IPTV does not is content aggregation—so that consumers don't have to hunt all over the Internet to find videos to watch," said Rothenberg. "We see pay-TV as developing its content aggregation into all kinds of new areas by offering motion-enabled apps to drive their business model for smart TV. Eventually the traditional cable and satellite service providers will enjoy revenue sharing with developers of all types of new interactive TV apps, such as health- and wellness-services."

MoveTV offers a SmartMotion solution for pay-TV that includes an entire entertainment ecosystem from its GestureBuilder for creating motion-controlled remotes and apps (where the smartphone becomes the remote) plus extensions at both ends of the spectrum—from its Air MotionIC firmware for embedded devices to its SmartMotion Server software that allows cable and satellite services to offer services that respond to motion controllers.

MEMS-based motion controllers—whether they are upgraded remote controls capable of pointing to on-screen buttons, or apps running on smartphones or tablets to accomplish the same end—are the key to integrating Internet-based services with pay-TV, according to Movea. MoveTV aims to create the necessary motion-control ecosystem that gives cable and satellite TV providers access to the same MEMS-based motion control that has already revolutionized the smartphone and touchscreen tablet.