2011年电子书为半导体带来10亿美元商机

根据市场研究机构In-Stat的最新预测，电子书阅读器(e-reader)市场可望在2011年为全球半导体供应商门带来10亿美元的商机；该机构估计，来自Amazon.com、Barnes & Noble与Sony等厂商的电子书阅读器出货量，将由2010年的1,200万台成长为2014年的3,500万台。

“电子书阅读器为微处理器与内存供应商创造了新商机；”In-Stat资深分析师Stephanie Ethier表示：“其中处理器平均销售价格是在我们的预测期间中变动幅度最小的，在2009至2014年之间约仅下跌18%。”她补充指出，尽管NAND闪存的容量密度有显著增加，电子书阅读器内的闪存单位价值，预估在相同预测期间内将衰减60%。

In-Stat并预测，电子书阅读器的价格将会在2010年结束之前继续下跌，一台99美元的机种可望在耶诞购物季上市；整体看来，电子书阅读器在2010年的平均售价为200美元。而该机构估计到了2014年，全球电子书阅读器出货量将达到3,500万台，同时平板电脑(tablet)的出货量则可达5,800万台。

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E-readers could mean $1B for chip firms in 2011

The e-reader market is projected to represent a $1 billion opportunity for semiconductor suppliers next year, according to a forecast by market research firm In-Stat.

Shipments of e-readers from suppliers such as Amazon.com Inc., Barnes & Noble Inc. and Sony Corp. are projected steadily from 12 million units in 2010 to 35 million units in 2014, according to In-Stat (Scottsdale, Ariz.).

"The e-reader creates new opportunities for microprocessor and memory vendors,” says Stephanie Ethier, as In-Stat senior analyst, in a statement. "The processor ASP will be the most resilient over the forecast period, only declining 18 percent from 2009 to 2014."

Despite significant increases in NAND flash densities, the dollar value of flash content in e-readers is expecting to declines 60 percent over the same period, according to Ethier.

In-Stat predicts that e-reader price points will continue to fall over the remainder of 2010, with a $99 model likely available in time for the holiday season. Overall, the average selling price for e-readers in 2010 will be $200, according to the firm.

While In-Stat projects that e-reader shipments will grow to 35 million units in 2014, the firm expects that tablet shipments will reach roughly 58 million by 2014.